Huawei is preparing to bring a new sub-brand, OSTA, known in China as Xingmang, to market. The first renders of its flagship smartphone, the O1, have appeared online. The company registered the OSTA name back in 2004, but has only now begun actively using it for consumer electronics.
Judging by the images, the OSTA O1 will have a flat display with thin bezels and a small cut-out for the front camera. On the back panel, a horizontal camera module is located at the top of the body. It houses two lenses, a main and an ultra-wide-angle, as well as an LED flash.
The smartphone will be produced in at least black, white and purple. A vertical Starburst inscription can be seen on the lower part of the body. This design is reminiscent of the Huawei Pura X View, unveiled in September 2026.
There has been no official information yet on the specifications of the OSTA O1. However, leaks indicate that a more advanced O1 Pro version is being prepared. According to preliminary data, it may receive a 6.39-inch flat LTPS display with a 1.5K resolution and an unusual aspect ratio of 16:9.5.
A configuration with 16 GB of RAM and 1 TB of storage has also been reported.
The date of the new sub-brand's presentation has not yet been announced.
The launch of OSTA comes amid the development of Huawei's own ecosystem, including the company's shift to devices running HarmonyOS instead of Windows.
