Mercedes-Benz to turn car windows into media screens

07/11/2026, 20:496,525
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Mercedes-Benz has developed technologies that will make it possible to turn car windows into displays. The company sees them as a promising means of communication between the car, its surroundings and its passengers.

The proposal is to embed miniature LEDs in the side windows to produce high-resolution images.

Larger elements can be integrated into the rear window to display pixel messages, for example warnings to other road users about the car's manoeuvres or road conditions.

When inactive, the display elements remain virtually invisible and do not obstruct the view.

Mercedes-Benz has developed a different system for the windscreen. The image will be produced by a projector in the dashboard and a special reflective film with optical elements inside the glass. Information can be displayed on different areas of the surface, and passenger content will not be visible to the driver so as not to distract them from the road.

The company has not yet said whether such technologies will appear in production cars. Mercedes-Benz continues to develop screen-based solutions, although the group's chief executive, Ola Källenius, previously noted that carmakers had become overly enthusiastic about touch technologies and promised to bring some physical buttons back into the cabin.

Disclaimer: this article was translated by artificial intelligence and may contain inaccuracies.