Apple CEO John Ternus has demanded that the development of Siri be accelerated and that the voice assistant be turned into a full-fledged AI agent capable of competing with solutions from OpenAI and Meta. This was reported by Bloomberg journalist Mark Gurman.
In the coming months, Siri is expected to gain the ability to perform more complex actions in Apple apps. For example, the assistant will be able to edit images in Photos and manage tabs in Safari. This feature is expected to appear in iOS 27.3.
The next stage will be integration with third-party apps. According to Gurman, in the spring Siri will be able to perform actions such as ordering food through Grubhub or booking a table through OpenTable.
Going forward, Apple wants to teach Siri to carry out ongoing and recurring tasks on its own: the AI assistant will be able to track a goal set by the user, determine the next steps and continue working without each action having to be launched manually.
"Dots, Muse and Grok can keep track of goals, determine what needs to happen next and continue pursuing objectives without the user initiating every individual step. Apple ultimately wants to go in this direction, I’m told, and I believe the company could make Siri more like an agent as early as next year — not that it has much of a choice, given current consumer and market demands," Gurman says.
